Market Model
The purpose of the Market Model is to evaluate existing or tentative airline schedules from commercial point of view. Furthermore it supports the user in creating and modifying schedules by simulating the commercial properties of schedule alternatives for O&D passenger as well as local . The demand data may then be modified according to the planner’s assumptions on market growth, market shares, time-of-day variations, fare distribution etc. When the system allocates demand to the schedule the allocation is done according to these pre-requisites.
Market Model gives a very accurate cost and revenue calculation predicting the expected profitability for each scenario.